Negative Emissions Technology News 04

NET News Issue 4: Editorial

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Following its January 2020 announced intent to become carbon negative by 2030 and, by 2050, to remove from the environment more carbon than the company has emitted since its founding, Microsoft recently announced the first steps towards these goals.

Our hope at that time was that other companies would follow Microsoft’s ambitious lead and perhaps the most significant of the recently announced steps is the founding of a cross-sector alliance – Transform To Net Zero – in which Microsoft will work with eight other founding companies to accelerate business action toward a net zero carbon economy.

By working across multiple sectors – from automotives and cosmetics to shipping and wellbeing – the alliance will help to disseminate guidance and learnings well beyond Microsoft’s industry and supply chain. The alliance has taken as its mission to lead by example and enable all businesses to achieve net zero emissions by;
• Converting commitments into action and transforming business operations, supply chains, and products and services.
• Making net zero implementation possible and viable, becoming a new norm for all companies.
• Creating systems change, working beyond sectorial silos to increase investment in innovation, supportive public policy.

We look forward to reporting results of this important initiative, including roadmaps and playbooks for companies to achieve net zero emissions.

The other founding members of the alliance are A.P. Moeller – Maersk, Danone, Mercedes-Benz AG, Natura & Co., Nike, Starbucks, Unilever, and Wipro.


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